Healthcare Marketing Services

What is the Physician Liaison Program?

A detailed system of on-site sales training and sales management resulting in improved physician relations while increasing hospital utilization through direct selling to physicians.


	What can we at Healthcare Marketing Services do to increase physician satisfaction?
	“highest priorities for increasing physician satisfaction involve improving hospital communication with the medical staff, increasing hospital’s willingness to involve physicians in policy decisions, and improving hospital processes”

“Asking physicians to systematically and conservatively evaluate the hospital will convey that their input is important and it will highlight the hospital’s strengths and weaknesses from the physician’s perspective”

“Hospital executives who are fully committed to improving physician satisfaction at their facility will direct improvement efforts not with national averages but with data specific to their own institution."

How can you help?

lAdopt a "physician as customer" philosophy

Collect information about what the physicians value and how they perceive your service.

Act on the information to make all aspects of the hospital's service more physician focused.

I Short Term:
Help develop hospital knowledge (SWOT analysis);

lBy Department

By Specialty

Compared to Competitors

Begin to develop a physician as customer mentality
ll

I Long Term:
Be responsive to physician comments:

lHelp prepare your Liaisons to meet with your physicians/customers

Remember they represent you and your department in front of your physicians/customers
l

What can we expect to achieve from this program?

lImproved Quality of Care

Improved Communications with your medical staff

Move Market Share from the competition

Increased Revenues

Improved Contribution Margins

Win–Win-Win (Patient-Physician-Hospital)

HMS is a health care sales and marketing firm with more than 20 years.

	Who is Healthcare Marketing Services?
	What is the PL Program?
	What kind of results can the hospital expect?
	How can I justify the PL Program now?
	When is the best time to implement the PL Program?

In any effective sales program it is of paramount importance to have proven sales management techniques to maximize and maintain production. The HMS Regional Manager assigned to your hospital will conduct monthly onsite field sales training and management with the PL Program.

HMS also provides other physician relations programs and enhancements for your hospital’s existing and future service lines.