 What is the Physician Liaison Program? |
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A detailed system of on-site training and sales management resulting in improved physician relations while increasing hospital utilization through direct selling to physicians. |
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What can we at Healthcare Marketing Services do to increase physician satisfaction?
"Highest priorities for increasing physician satisfaction involve improving hospital communication with the medical staff, increasing hospital's willingness to involve physicians in policy decisions, and improving hospital processes." |
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| "Asking physicians to systematically and conservatively evaluate the hospital will convey that their input is important and it will highlight the hospital's strengths and weaknesses from the physician's perspective." |
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"Hospital executives who are fully committed to improving physician satisfaction at their facility will direct improvement efforts not with national averages but with data specific to their own institution." | |
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How can you help?
- Adopt a "physician as customer" philosophy
- Collect information about what the physicians value and how they perceive your service.
- Act on the information to make all aspects of the hospital's service more physician focused.
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Short Term:
Help develop hospital knowledge (SWOT analysis):
- By Department
- By Specialty
- Compared to Competitors
- Begin to develop a physician as customer mentality
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Long Term:
Be responsive to physician comments:
- Help prepare your Liaisons to meet with your physicians / customers
- Remember they represent you and your department in front of your physicians / customers
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What can we expect to achieve from this program?
- Improved Quality of Care
- Improved Communications with your medical staff
- Move Market Share from the competition
- Increased Revenues
- Improved Contribution Margins
- Win - Win - Win (Patient - Physician - Hospital)
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