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Who is Healthcare Marketing Services? |
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HMS is a health care sales and marketing firm with more than 20 years of experience providing services to hospitals nationwide. Our major service is the Physician Liaison Program (Physician Liaison) which is designed to increase inpatient admissions and outpatient surgeries to your hospital, while strengthening the physician bond with your institution. |
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What is the Physician Liaison Program (PL)? |
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The unique feature of the Physician Liaison Program is its incorporation of a direct sales approach to targeted physicians, using proven and accepted hospital/physician sales methods to optimize hospital occupancy. This is achieved through direct sales calls in the physicians’ offices. Increased admissions are generated by encouraging a new or stronger physician preference for your hospital and its services. Traditionally meeting with physicians and promoting good relationships with them has been a function of the hospital administrator. The Physician Liaison Program is both a refinement and an extension of this activity. |
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What kind of results can the hospital expect from the Physician Liaison Program? |
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The Program utilizes skilled marketing professionals, and a proven systems approach to produce significant incremental patient admissions in the Program’s initial year. Many hospitals have experienced more than 500 incremental admissions annually. |
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Why can’t my hospital utilize our staff to do this same thing - that is develop and implement a direct sales program to physicians? |
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The Physician Liaison Program is the result of more than 20 years of study, investigation, measurement and implementation by HMS personnel, a nationally recognized authority in physician marketing and physician relations programs. Having implemented the Physician Liaison Program in hospitals nationwide, HMS personnel have been exposed to a variety of hospital environments and operations throughout the United States. We know what works and more importantly what does not work in each situation and why. The Physician Liaison Program provides the focus, the precise measurement and the critical ongoing sales management expertise generally not available in most hospitals today. |
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How can I be assured that the Physician Liaison Program is working for my hospital? |
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Evaluating the success of the Physician Liaison Program is of equal importance with producing the incremental patient admissions for your hospital. Through the use of our HMS' tracking program, which utilizes your hospital’s data, the Program’s results are measured and presented to your hospital on a regular basis. |
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When is the best time to implement the Physician Liaison Program? We are involved in other marketing projects which currently consume much of our management attention. |
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The best time is now because the Physician Liaison Program is designed to minimize your staff’s involvement. Our regional marketing representatives will work closely with you to recruit, select and train your Physician Liaison. Once the 45-day training period has been completed, increases in admissions can be documented within 30 days. |
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How can I obtain the information required to assess the full potential of the Physician Liaison Program? |
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The best way to adequately determine the value of our Physician Liaison Program is to schedule a presentation of the Program in your hospital. One of our regional marketing representatives will present the Program in detail, including a localized market assessment, your costs, projected results, and will be prepared to answer questions posed by you and your staff. |
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| To schedule a presentation for your hospital, please contact us at 502-905-9447 or via Email |
